G Day presented by United Girls of the World Society

G Day is a program operated by United Girls of the World (UGW), a registered charity based in Vancouver BC. UGW’s purpose is to advance education by developing and providing workshops, seminars and other educational tools for girls and their families on issues affecting the well-being of girls.

The mission of the Organization is to develop and provide programs and materials to adolescent girls, their parents and other caregivers that assist in supporting girls’ development of personal empowerment, healthy peer relationships, self-esteem and body positivity. In order to meet this mission, UGW is developing scalable, culturally elastic event frameworks and associated social-emotional learning programming, activities and other tools.


Madeleine Shaw, G Day Founder & UGW Board Chair

Madeleine holds the G Day vision, guides and creates content and nourishes key relationships, including the G Day Team, Advisors, Sponsors and Community Leaders. She is a graduate of Queen’s University, the British Columbia Institute of Technology and the THNK School of Creative Leadership

Board of Directors

Saleema Noon G Day Advisory Board member
Saleema Noon

Saleema Noon is a sexual health educator who works with children, teens, teachers, parents, and health care professionals. A step-mom to two teenage girls, she is the creator of the popular iGirl and iGuy Empowerment Workshops for 9-12 year olds.

Lori Boland

Lori Boland is a social worker, educator, counselor, and advocate. She has spent over two decades promoting social responsibility, healthy relationships and gender equity from Whitehorse to Melbourne. She is a recognized speaker and change maker on the issues of sexualization of girls and hypermasculinization of boys and spends most of her time plotting how to make the world a safe, healthier and happier place for all people. She is a wife, mother of two, dog mum, community gardener, kombucha maker and forever house music lover.  

Nicole Aleong

Nicole Aleong is a community cheerleader and spearheads Lux Insights’ Give Back Committee. She strives to find ways to connect to others and pay it forward. Whether she’s shaving her head for cancer wigs, volunteering with young adults with cognitive disabilities through Kudoz, or running a marathon for charity, Nicole keeps her community close to her heart. As a former Girl Guide and youth leader, Nicole wants to channel her energy and enthusiasm to help make G Day a space for girls to flourish.

Madeline Ell G Day Videographer, Advisory Board member and G Day Calgary Community Leader
Madeline Ell

Madeline Ell is a Director, Videographer and Video Strategist. Her technical specialty lies in virtually every stage of video production but at heart, she’s a memory holder and storyteller. Madeline cares deeply about G Day and captures the magic of every G Day so that it stands as an irreplaceable moment in time – just like adolescence. Tasked with making sure the true essence of G Day can be shared with the world using video, Madeline works as the video strategist and online producer for G Day.

Dayna Holland
Michelle Wilson

Since her daughter – Tru Wilson – came out as transgender at the age of 9, Michelle Wilson has become an avid advocate for trans rights. Michelle and her husband Garfield filed a human rights complaint against the semi-private catholic school their children were attending, when the school refused to support their daughter’s transition. Two years later the complaint resulted in the first-known policy in North America that supported gender identity and expression in a Catholic school. Since then, Michelle and her family continue to speak publicly about their story and the importance of supporting your children.

Andrea Shillington
On a 14-year world tour as an international brand strategist, Andrea developed strategies for fortune 500’s and other famous brands, from the UAE federal government to Astra Zeneca to seven star hotels, all prior to launching brands for the heart. Andrea’s clients call her a Business Soul Architect, because her wisdom, strategic-side and heart combines to create a winning combo that fuses an entrepreneur’s business and with their personal purpose. Andrea is all about making a difference that’s aligned with your soul’s purpose, while delivering a million-dollar brand position for those she serves. Her work has been featured in Entrepreneur, Good, and Springwise to name a few.


Alysha Seriani G Day Advisory Board member
Alysha Seriani

Alysha Seriani is bringing her experience facilitating girls groups and other youth-serving programs to make sure each and every G Day is as fun and informative as possible! She has a fierce passion for engaging, empowering, and enlightening girl-identified kids and their families/mentors. Alysha studied filmmaking and gender studies at Simon Fraser University and rallies around many intersections of feminism.

Hilary Samson G Day Advisory Board member
Hillary Samson

Hillary Samson is a business management consultant focusing on operations and business planning for small and medium-sized businesses and social enterprises. She works with entrepreneurs and leaders to help them run their businesses more smoothly and strengthen their systems to support growth. Hillary is particularly passionate about supporting values-based businesses, not-for-profits and social enterprises. 

Lauren McCrae

Lauren McCrae is a member of Lux Insights’ Give Back Committee, one of G Day’s corporate partners. The middle of three sisters, a graduate of an all-girls high school, and a believer that girls need special help to overcome unique challenges and flourish as they come of age, Lauren and her colleagues are committed to seeing G Day grow and make a positive impact on the lives of even more girls and their supporters.

Karen Lam G Day Advisory Board member
Karen Lam

Karen Lam is an executive coach and facilitator who is passionate about empowering women in leadership. For over 20 years she has been a partner and catalyst for leaders who are answering a call to become visionary change agents.  She helps corporate and non-profit leaders communicate with clarity, compassion, and power.

Hilary Mandel
Rebecca Duncan

Tsitsayxemaat, Rebecca Duncan, is of Squamish and Musqueam descent of the Coast Salish Peoples. Rebecca has devoted her life to preserve the Squamish Language, Salish weaving and Cultural teachings that have been handed down to her from her late Papa and his Papa and so on and so on since the beginning of time.

Rebecca specializes in cultural activities including Language Games (TPR), Traditional Song & Dance, Traditional Cooking, Weaving, Traditional Health & Wellness, Indigenous History and Storytelling.

Rebecca has performed worldwide promoting Language and Culture, representing Coast Salish people and practicing protocols with Song and Dance sharing history with storytelling and weaving workshops to empower our people.

No matter where you are from, it is so important to know your history, your culture, and your ties to the land. U Siyam.

Claire Booth

Claire Booth is an author, entrepreneur, market researcher and professor. Claire is the founder and CEO of Lux Insights, a research agency in Vancouver and Seattle. She teaches at UBC’s Sauder School of Business, is a board director for The Cultch, and Big Sister to a 15-year old girl. Her book The Achiever Fever Cure: How I Learned to Stop Striving Myself Crazy will be released in January 2019.