G Day presented by United Girls of the World Society

G Day is a program operated by United Girls of the World (UGW), a registered charity based in Vancouver BC. UGW’s purpose is to advance education by developing and providing workshops, seminars and other educational tools for girls and their families on issues affecting the well-being of girls.

The mission of the Organization is to develop and provide programs and materials to adolescent girls, their parents and other caregivers that assist in supporting girls’ development of personal empowerment, healthy peer relationships, self-esteem and body positivity. In order to meet this mission, UGW is developing scalable, culturally elastic event frameworks and associated social-emotional learning programming, activities and other tools.


Madeleine Shaw, Creative Director

Madeleine holds the G Day vision, guides and creates content and nourishes key relationships, including the G Day Team, Advisors, Sponsors and Community Leaders. She is a graduate of Queen’s University, the British Columbia Institute of Technology and the THNK School of Creative Leadership. As the parent of an adolescent daughter, she feels incredibly privileged to have the chance for her experience and inspiration as a parent to be shared through G Day.

Alysha Seriani, Program Coordinator

Alysha is bringing her experience facilitating girls groups and other youth-serving programs to make sure each and every G Day is as fun and informative as possible! She has a fierce passion for engaging, empowering, and enlightening girl-identified kids and their families/mentors. Alysha studied filmmaking and gender studies at Simon Fraser University and rallies around many intersections of feminism.

Madeleine Shaw and her daughter Gigi at G Day Vancouver 2014

Board of Directors

Saleema Noon G Day Advisory Board member
Saleema Noon

Saleema Noon is a sexual health educator who works with children, teens, teachers, parents, and health care professionals. A step-mom to two teenage girls, she is the creator of the popular iGirl and iGuy Empowerment Workshops for 9-12 year olds.

Madeline Ell G Day Videographer, Advisory Board member and G Day Calgary Community Leader
Madeline Ell

Madeline Ell is a Director, Videographer and Video Strategist. Her technical specialty lies in virtually every stage of video production but at heart, she’s a memory holder and storyteller. Madeline cares deeply about G Day and captures the magic of every G Day so that it stands as an irreplaceable moment in time – just like adolescence. Tasked with making sure the true essence of G Day can be shared with the world using video, Madeline works as the video strategist and online producer for G Day.

Karen Lam G Day Advisory Board member
Karen Lam

Karen Lam is an executive coach and facilitator who is passionate about empowering women in leadership. For over 20 years she has been a partner and catalyst for leaders who are answering a call to become visionary change agents.  She helps corporate and non-profit leaders communicate with clarity, compassion, and power.

Hilary Samson G Day Advisory Board member
Hillary Samson

Hillary Samson is a business management consultant focusing on operations and business planning for small and medium-sized businesses and social enterprises. She works with entrepreneurs and leaders to help them run their businesses more smoothly and strengthen their systems to support growth. Hillary is particularly passionate about supporting values-based businesses, not-for-profits and social enterprises. 

Suzanne Siemens G Day Advisory Board member
Suzanne Siemens

Suzanne Siemens is a Chartered Accountant and social entrepreneur known for her longstanding commitment to progressive business practices and gender equality. She is the CEO and co-founder of Vancouver-based Lunapads, an award-winning online natural products retailer. In addition to her responsibilities at Lunapads, she is a champion of the BCorp movement (Lunapads is a founding Canadian BCorp), Mentor with the Forum for Women Entrepreneurs (FWE), and avid trail runner.

sapna dayal
Sapna Dayal

Sapna Dayal is passionate about helping people turn their unique gifts into meaningful global contributions, and her work is guided by a personal commitment to living generously. A builder at heart, she spent eight years (2007 – 2015) designing and leading imagine1day, a non-profit which provides access to quality education to children throughout Ethiopia. Sapna is a Chartered Accountant, and spent the first 12 years of her career with KPMG LLP, working in Canada and Brazil. Today she dedicates her time to providing advisory and consulting services to initiatives that are making a positive impact in the world.

Tamara Cotton G Day Advisory Board member
Tamara Cotton

Tamara Cotton is a Certified Life-Cycle Celebrant and Doula, who creates and leads meaningful ceremonies for life’s moments and transitions. She has 15+ years experience attending as well as writing/facilitating ceremonies for women on various topics, including emotional healing, cycles and seasons, creativity, becoming a mother, menstruation, and more.

Hilary Mandel
Hilary Mandel

Hilary Mandel‘s passion is bridging the gap between high-level strategy and nitty-gritty details. Blending her experience in business/non-profit management, fundraising and media production, Hilary works with G Day as development and operations manager. Her diverse background includes roles as a communications consultant, TV commercial producer, and fundraiser. Hilary has an MBA with a focus on sustainable business from UC Berkeley’s Haas School of Business, and is also a freelance writer/photographer.

Alysha Seriani G Day Advisory Board member
Alysha Seriani

Alysha Seriani is a 21-year old student filmmaker at Simon Fraser University’s School for the Contemporary Arts, and program coordinator for the KidSafe Project Society’s GEMS (Girls Exploring Motion and Self) Program — a free after-school program for inner-city girls in grades 5–7. When she’s not making art or leading girls groups, you can find her reading RookieMag and eating pizza.

Madeleine Shaw

Madeleine Shaw is a social change leader, entrepreneur, feminist, creative spirit and passionate gardener. She is Creative Director and co-founder of Lunapads, an award-winning pioneer in the field of natural menstrual health, and also serves as G Day’s Creative Director. She loves working with values-aligned leaders to dream up new initiatives to make the world a kinder, gentler, happier and more liberated place.